eworx messaging
Advanced WhatsApp Messaging for Business
With WhatsApp newsletters and SMS messaging, you can make use of two of the most effective channels for customer communication.
This allows you to reach your customers exactly where they are most active – boosting customer loyalty and driving more conversions.
WhatsApp Newsletters deliver strong results
High delivery rates, excellent open rates and significantly more interactions show just how effective the channel can be.
Source:: eworx Benchmark Data
97
Zustellrate
90
Delivery rate
22
Response rate
6
Higher click rate
What is a WhatsApp Newsletter?
A WhatsApp Newsletter is a structured business message sent via WhatsApp to multiple recipients. Unlike a personal one to one chat, it is a professional communication format with defined templates, sending rules and consent processes. WhatsApp is particularly suitable for short, relevant and timely messages and is a useful complement to a traditional email newsletter.
WhatsApp Newsletter
with eworx
Whether it’s new products, exclusive offers or event reminders: your messages land directly on your subscribers’ smartphones – quickly, personally and with open rates of over 90%.
- GDPR-compliant distribution of WhatsApp newsletters
- Seamlessly integrated into your email marketing and event communications
- Ideal for strengthening customer loyalty
Your WhatsApp newsletter solution at a glance
Discover the key features for WhatsApp communication that complies with data protection regulations.
Find out more about the WhatsApp newsletter
Achieve marketing success with WhatsApp – discover tips and tricks for your business now.
The most important questions and answers about WhatsApp newsletters at a glance.
eworx messaging
Your benefits
More turnover & customer loyalty
through direct and personalized communication via WhatsApp.
High delivery and open rates
using instant messaging as a direct channel to communicate.
Integrated omnichannel communications
seamlessly integrated with email marketing and event management.
Cost-effective communication
Low costs per interaction and time savings through automation.
GDPR-compliant WhatsApp newsletter
with a double opt-in process and secure data processing.
Extensive analysis options
with detailed metrics on newsletters performance and recipients' reactions.
SMS Direct Messaging
for customer updates and your internal communication.
With eworx SMS Messaging, you can send timely updates directly to your employees' and customers' smartphones. Use SMS as an effective channel for proactive internal and external communication.
EWORX EXPERT SERVICE
Step by Step to a Successful WhatsApp Newsletter
From setup and double opt-in to building your recipient list and sending your first campaigns, our experts guide you through the successful launch of your WhatsApp newsletter and support you with ongoing optimization.
For technical and product-related questions, you can reach our experienced team directly by phone, email, or chat.
„Within the Rosenbauer Group structure, eworx reflects the requirements of numerous specialist departments for a newsletter solution and can therefore be used efficiently for internal and external communication.“
Eppinger Jürgen, Head of Digital Marketing bei Rosenbauer International AG
Would you like to reach your target audiences
via WhatsApp and SMS in future?
Our experts would be happy to advise you personally and show you how to make the most of WhatsApp and SMS for your business.
Frequently asked questions
The WhatsApp Newsletter is a new communication channel within the eworx Marketing Suite. It enables you to communicate directly with your customers and communities via WhatsApp in a manner that complies with the GDPR.
WhatsApp newsletters are verified, one-way corporate messages sent to multiple recipients at the same time – structured and GDPR-compliant, as the recipients have given their explicit consent to receive them. Unlike traditional one-to-one chats, these are not personal conversations, but professional marketing communications with clearly defined templates and sending rules.
This solution is particularly well suited to businesses and organisations that place great importance on strong customer loyalty and wish to keep their recipients informed of exciting updates and promotions in the most direct way possible.
WhatsApp newsletters achieve open rates of over 90 %. This allows you to reach your customers right where they are active every day. WhatsApp newsletters are the perfect complement to tried-and-tested email marketing, as they enable straightforward and timely communication. You therefore benefit from cross-channel customer communication with maximum reach and high relevance.
You can use WhatsApp newsletters, for example, to promote new products and special offers, as well as for event invitations or reminders. Text, images, videos and call-to-action buttons can be customised as you wish – all optimised for mobile and delivering high performance. eMS’s tried-and-tested AI text editor is available to help you create engaging content.
Once you have linked your WhatsApp Business account, create a template in eMS containing text, media and optional buttons. This is approved via an automated process by Meta (WhatsApp’s parent company). You then create your newsletter, select the appropriate template, the sender number and a target audience. Before sending, the system automatically checks all content, including links, language, personalisation and sending authorisation. Messages can be sent immediately or scheduled.
Once you have sent a WhatsApp newsletter, detailed statistics will be available to you. You will gain insight into all relevant KPIs, such as delivery and open rates, clicks, unsubscribes and much more. These analytics will help you optimise your content in a targeted way and gain a better understanding of your target audiences.
The eworx Marketing Suite combines WhatsApp newsletters with email marketing, SMS messaging and event management, and can be seamlessly integrated with your CRM system, asset management system or online shop. However, WhatsApp newsletters can also be used independently, without the other eMS solution modules.
Getting started is easy: fill in the contact form, set up your account, upload your recipient list, design your WhatsApp templates – and you’re good to go! We’re of course happy to help you with set-up, approvals and campaigns.