Get closer to your customers with personalised newsletters
Achieve higher conversion rates through email targeting

Capture your customers’ attention with relevant content and personalised offers sent at the perfect moment. eworx’s comprehensive segmentation and analytics features enable you to send personalised emails and WhatsApp newsletters with content tailored to your target audience.

Based on your customers’ reading and clicking behaviour, you can tailor your content specifically to their interests and thus create greater relevance. With dynamic text modules, you can build even closer customer relationships. Personalised links lead to even higher conversion rates.

A desktop computer with a screen displaying a dashboard from the eworx Marketing Suite for analyzing email campaigns. The screen shows metrics such as the number of recipients, delivery rate, open rate, and click-through rate, as well as a graphical analysis featuring a pie chart and detailed figures. On the right is a list of recipient data and status information. A keyboard and mouse are placed on a light-colored surface in front of the monitor.

Data-driven personalisation
for precise email targeting

eworx offers you a wide range of options for analysing your email communications, thereby providing the perfect combination of analytics and personalisation.

Every email campaign provides valuable data on open and click-through rates, which you can break down to the individual recipient. This allows you to track exactly who opened an email, which links were clicked and how the user subsequently interacted.

These insights enable you to better understand the user behaviour of your target contacts and tailor future campaigns specifically to their preferences. 

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100% GDPR compliant
Protect your customer data

All data you collect with the eworx Marketing Platform is based on the explicit consent of the recipient. This ensures a high level of compliance and trust, while allowing you to communicate in a targeted and personalised manner.

Learn more about data and delivery security

Highligts

  • Precise targeting through segmentation
  • Increase conversion rates with personalised content and links
  • Data-driven personalisation through analysis of customer interaction
  • Increase engagement by delivering relevant content
  • GDPR compliance - data collection based on explicit consent from recipients

More solutions

Maximum data and delivery security

Automate your GDPR-compliant subscription and unsubscription processes and rest assured that your data and that of your customers is 100% secure.

Monitoring & Optimisation of Your Campaigns

Analyse your campaigns using the eworx Dashboard and boost the performance of your customer communications based on accurate data.

Email templates and landing pages

Use eworx to create eye-catching newsletter templates and landing pages that will impress your customers and boost your conversion rate.

Integrated email and event marketing

Seamlessly integrate your email and event marketing into your sales strategy to ensure perfect synergy between sales and marketing.

Unified client management

Manage email and event marketing for different departments within your organisation using a single, integrated solution.

Automated and AI-optimised campaigns

Take advantage of eworx’s automation capabilities and AI-powered campaign optimisation for effective customer communication.

Get started
with the eworx Marketing Suite

Discover the possibilities of modern e-mail and event marketing. 
Request your live demo today!

Request a live demo

Frequently asked questions

Personalized customer communication means delivering relevant messages based on each customer's profile, interests, behavior, or previous interactions. Instead of sending the same email to everyone, you create targeted campaigns that increase engagement, strengthen customer relationships, and improve conversion rates. With the eworx Marketing Suite, you can personalize newsletters, event invitations, landing pages, and automated email campaigns from one platform.

Customers expect relevant content that matches their interests. Personalized email marketing increases open rates, click-through rates, and conversions because recipients receive information that matters to them. By combining customer segmentation, behavioral data, and marketing automation, businesses can create more engaging campaigns while reducing irrelevant communication.

Customer segmentation groups your contacts based on criteria such as industry, interests, purchase history, location, language, or engagement. This allows you to send highly relevant messages to each audience instead of generic campaigns. Better targeting leads to higher engagement, stronger customer relationships, and improved marketing ROI.

You can personalize campaigns using CRM data, customer preferences, previous purchases, website interactions, event registrations, email engagement, demographic information, or custom fields. The eworx Marketing Suite combines these data sources to deliver relevant content at the right time while maintaining GDPR compliance.

Yes. Marketing automation allows you to trigger personalized emails based on customer actions or predefined workflows. For example, you can automatically send welcome emails, follow-up messages after events, product recommendations, renewal reminders, or re-engagement campaigns. This saves time while ensuring timely and relevant communication.

CRM integration synchronizes customer information between your CRM system and the eworx Marketing Suite. This ensures that campaigns always use current customer data for segmentation and personalization. It also enables sales and marketing teams to work with consistent information, improving customer experiences and campaign performance.

Yes. Personalized marketing can fully comply with GDPR when customer data is processed transparently and with the appropriate legal basis. The eworx Marketing Suite supports GDPR-compliant email marketing through secure data management, consent handling, and hosting in Austria, helping organizations meet European data protection requirements.

Personalized communication delivers value across many industries, including manufacturing, tourism, finance, healthcare, public institutions, associations, education, and B2B services. Any organization that wants to improve customer engagement, increase event participation, generate qualified leads, or strengthen customer loyalty can benefit from targeted communication.

Artificial intelligence helps optimize customer communication by identifying the best sending times, supporting audience segmentation, and improving campaign performance based on customer behavior. AI enables marketers to deliver more relevant content while reducing manual effort and continuously improving campaign results.

Yes. Personalized campaigns consistently outperform generic email campaigns because they deliver relevant content to the right audience at the right time. Better targeting increases customer engagement, improves click-through rates, strengthens customer relationships, and generates more qualified leads and conversions.

Personalized landing pages create a consistent customer journey by displaying content that matches the email or campaign a visitor clicked. Relevant messaging, personalized offers, and tailored calls-to-action improve user experience, increase engagement, and help convert more visitors into qualified leads.

The eworx Marketing Suite combines personalized email marketing, customer segmentation, marketing automation, CRM integration, event communication, and landing pages in one GDPR-compliant platform. Organizations also benefit from Austrian hosting, personal support, and flexible integrations that fit existing business processes, making eworx a reliable partner for long-term customer communication.

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