Analyze and understand your campaigns

Campaign monitoring refers to the ongoing measurement and evaluation of marketing campaigns. This includes deliveries, opens, read rates, clicks, responses, unsubscribes and conversions. Meaningful monitoring goes beyond looking at a single campaign. It compares trends, target groups and channels, helping you identify specific opportunities for optimization.

Important metrics include delivery rate, bounce rate, open rate, read rate, click-through rate, click-to-open rate, read-to-open rate and unsubscribe rate. Which metric matters most depends on the objective of your campaign. For lead generation, clicks and conversions are generally more relevant than opens alone.

Privacy features, virus scanners, spam filters, proxy servers and automated link checks can open messages or access links automatically. This can generate activity that does not come from actual recipients. Open and click rates should therefore be assessed alongside delivery rates, read rates, conversions and recipient activity.

Click-bot detection helps distinguish automated link requests from clicks made by actual recipients. Automated requests are often generated by security software that checks links before they are opened by the recipient. Filtering out a large proportion of this activity provides more reliable data for segmentation, campaign comparisons, automation and lead scoring.

Automatic bounce categorization identifies undeliverable emails and classifies them as hard or soft bounces based on the cause. Depending on the type of error and the email provider, the eworx Marketing Suite deactivates affected addresses either immediately or after several unsuccessful delivery attempts. This improves data quality and helps protect your sender reputation.

Automatic bounce categorization identifies undeliverable emails and classifies them as hard or soft bounces based on the cause. Depending on the type of error and the email provider, the eworx Marketing Suite deactivates affected addresses either immediately or after several unsuccessful delivery attempts. This improves data quality and helps protect your sender reputation.

The 24-hour analysis shows how deliveries, opens and clicks develop immediately after a campaign is sent. You can see when most interactions take place and how quickly your target audience responds. These insights help you compare different send times and determine the best timing for follow-up activities.

An A/B test allows you to compare two versions of a campaign. For example, you can test different subject lines, content or calls to action. The results show which version performs better with a defined target group. This allows you to optimize future campaigns based on actual recipient behavior rather than personal assumptions.

Yes. Campaign comparisons show how delivery, open, read and click rates develop over time. For meaningful results, it is best to compare campaigns with similar target groups, topics and objectives. You should also consider different send times, formats and channels. This helps you identify recurring patterns rather than focusing on individual peaks.

For WhatsApp campaigns, you can analyze sent messages, deliveries, read messages, responses, clicks and unsubscribes. The detailed view shows how individual calls to action are used, as well as emoji, text and media responses. Information about errors and recipient statuses provides additional context for your analysis.

Campaign statistics evaluate a specific campaign or mailing. Recipient statistics analyze contacts and target groups across multiple campaigns and time periods. For example, they show which recipients interact regularly, which interest groups are particularly active, and how subscriptions, unsubscribes and other activities develop over time.

Yes. You can combine activity criteria such as opens, reads or clicks with specific time periods, campaign types and minimum thresholds. This allows you to identify particularly active or inactive target groups. These insights can be used for reactivation campaigns, segmentation, personalized content and lead scoring.

Event statistics include registrations, cancellations, waiting list status, check-ins and actual attendance, among other metrics. You can analyze these developments by event, individual session or target group. Based on these insights, you can send additional invitations, reminders or follow-ups specifically to the contacts for whom they are relevant.

Yes. Statistics can be exported as files or transferred to other systems via APIs. Typical destinations include CRM systems, data warehouses, business intelligence tools and Looker Studio. The data, time periods and clients included in an export can be configured according to your specific reporting requirements.

Yes. eworx Integration Services can automatically consolidate statistics from multiple clients and transfer them to a BI tool, CRM or lead scoring system. If required, eworx can handle the entire process, from planning and implementation to monitoring and ongoing support. Alternatively, your IT team can integrate the available APIs directly.