eworx Blog
Best practices for your email and event marketing

Welcome to the eworx blog.  Explore our tips and best practices to help you optimise your marketing campaigns and reach your customers more effectively. 

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eMS Blog User Advice Event Management Tips & Tricks Downloads Newsletter Content Best Practice Releases
Tips & Tricks

How to achieve success with WhatsApp marketing: Tips and tricks for businesses

WhatsApp has become an important channel for modern customer communication. With over two billion active users worldwide and open rates of over 90…
[Translate to English:] Thumbnail Video WhatsApp Newsletter Interview
Releases

New: WhatsApp newsletter with eworx

You can now send WhatsApp newsletters directly via the eworx Marketing Suite. In this interview with Reinhard Eisner, find out how eworx WhatsApp…
User Advice

AI support for successful email marketing

From content creation to identifying the optimal send time, artificial intelligence can be utilised to streamline numerous email marketing processes.…
eMS Blog

GDPR updates: What you need to know!

Do the updates from the European Data Protection Board (2024) spell the end of newsletter tracking? Not if you do it right.

 

In October 2024, the…
[Translate to English:] Nahaufnahme von zwei Händen auf einer Laptop-Tastatur. Die Finger ruhen leicht auf den Tasten, während der Laptop auf dem Schoß einer Person liegt. Das Bild vermittelt den Moment des Tippens oder Arbeitens am Computer.
User Advice

Accessibility in newsletters? What the new law requires:

When the new EU Accessibility Directive comes into force on 28 June 2025, companies that provide digital services or products will have to ensure that…
User Advice

How to create a modern newsletter template - insights & tips from our design expert Sarah

What is important when designing modern newsletter templates? How do you inspire your readers while achieving your marketing goals? Our design expert…
Tips & Tricks

Inspire Generation Z: Newsletter strategies for maximum attention

Generation Z (GenZ), born after 1996, is constantly online and primarily uses smartphones.

Special marketing strategies are needed to reach this…
Event Management

Registration management: for a memorable event

Welcome to the backstage area of event planning. In a world full of events that need to run smoothly, registration is not only the first but often the…
User Advice

Email Marketing Basics: Key figures & Reports

The big advantage of email marketing is in the reporting: All actions and activities can be measured and analysed for success. Among the numerous key…

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Topics related to your email marketing

Email Marketing Benchmark Report 2025

How well are your newsletters really performing? Our Benchmark Report provides reliable guidance for optimizing your newsletter strategy.

Download now

Custom or standardized newsletter templates?

eMS offers two ways to design newsletters. Discover the difference between custom and standard templates and find out which option is best for you.

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Newsletter examples and inspiration

Discover exciting newsletter examples and creative designs to inspire your own newsletter design!

Download now