Newsletter review
We conduct a comprehensive analysis of your newsletter template based on current accessibility criteria.
Accessible E-Mail Marketing
Make your newsletters accessible!
On June 28, 2025, the new Accessibility Act, also known as the European Accessibility Act (EAA), will come into force. This law requires companies within the EU to make their digital applications accessible in business transactions. This also applies to email marketing, where accessibility in newsletter design is becoming increasingly important.
Are you wondering whether your newsletter is accessible? You can find important information on accessible newsletter design here!
Accessibility is not a luxury
but a necessity
Millions of people with visual, hearing, motor, or other disabilities depend on accessible content. Companies that do not design their newsletters to be accessible not only exclude potential customers, but also risk legal consequences due to new EU regulations such as the European Accessibility Act (EAA) and the Accessibility Enhancement Act.
Accessible newsletters are not only a legal obligation, but also a great opportunity: they increase your reach, improve interaction, and strengthen customer loyalty. Take advantage of this potential!
Are your newsletters truly accessible?
An initial self-assessment
Many companies believe that their newsletters are accessible to everyone—but is that really the case?
Find out whether your company is affected by the new accessibility requirements. To do so, answer the following questions:
✅ Do you send business emails/newsletters within the EU?
✅ Are your newsletters accessible to the general public?
✅ Do you use visual/interactive elements in your newsletters?
✅ Is your content optimized for screen readers/assistive technologies?
✅ Can your newsletters be navigated entirely with a keyboard?
The answers to these questions will show you whether action is needed to make your newsletters accessible.
Your eworx accessibility check
3 steps to an accessible newsletter
Check report
You will receive a detailed check report from us with recommendations for optimizing your template.
Implementation support
Our service team will provide you with direct support in implementing the optimization if you wish.
Request an accessibility check!
Have your newsletter template checked by our experts now to ensure accessibility.
Fill out the form right away:
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Frequently asked questions
An accessible email newsletter is designed so that everyone can read and interact with its content, including people using screen readers, keyboard navigation or other assistive technologies. It follows accessibility best practices such as semantic HTML, sufficient color contrast, descriptive links and alternative text for images.
Accessible newsletters improve the experience for all recipients, expand your audience and help organizations meet legal accessibility requirements. They also increase readability, usability and engagement, which can positively influence open rates, click rates and conversions.
The European Accessibility Act requires many organizations to make digital services accessible. While the exact obligations depend on your organization and services, accessible email communication is becoming an essential part of a compliant digital customer experience and should be included in your accessibility strategy.
Creating a WCAG-compliant newsletter involves using semantic HTML, meaningful heading structures, descriptive alternative text for images, accessible buttons, sufficient color contrast and responsive layouts. Every newsletter should also be tested with different email clients and assistive technologies before sending.
Yes. In most cases, existing email templates can be optimized without starting from scratch. Improvements may include restructuring the HTML, improving contrast ratios, adding alternative text, optimizing buttons and ensuring compatibility with screen readers and major email clients.
Yes. Accessible newsletters are easier to read and navigate for all recipients, not only people with disabilities. Clear structure, better readability and intuitive calls to action often result in higher engagement, better click rates and an improved overall user experience.
The eworx Marketing Suite helps organizations create accessible email campaigns through professionally designed newsletter templates, accessibility best practices and expert support. We also assist with template optimization, testing and implementation to help you meet accessibility requirements while maintaining your corporate design.
Most organizations use the Web Content Accessibility Guidelines (WCAG) as the foundation for accessible digital communication. Following WCAG recommendations helps improve compatibility with assistive technologies and supports compliance with current and future accessibility regulations.
Accessibility testing should include manual reviews and technical validation. Check color contrast, keyboard navigation, heading structure, alternative text, responsive behavior and compatibility with major email clients and screen readers. Regular testing helps identify issues before campaigns are sent.
eworx combines accessible email design, GDPR-compliant European hosting, personal consulting and enterprise-grade email marketing in one platform. Instead of providing only software, we support your team with accessibility expertise, template optimization and practical implementation to help you deliver inclusive and compliant email communication.