Accessible E-Mail Marketing
Make your newsletters accessible!

On June 28, 2025, the new Accessibility Act, also known as the European Accessibility Act (EAA), will come into force. This law requires companies within the EU to make their digital applications accessible in business transactions. This also applies to email marketing, where accessibility in newsletter design is becoming increasingly important.


Are you wondering whether your newsletter is accessible? You can find important information on accessible newsletter design here!

[Translate to English:] n Rollstuhl steht auf einer übergroßen Computertastatur. Das Bild symbolisiert digitale Barrierefreiheit und den Zugang für Menschen mit Behinderungen im digitalen Raum.

Accessibility is not a luxury
but a necessity

Millions of people with visual, hearing, motor, or other disabilities depend on accessible content. Companies that do not design their newsletters to be accessible not only exclude potential customers, but also risk legal consequences due to new EU regulations such as the European Accessibility Act (EAA) and the Accessibility Enhancement Act.

Accessible newsletters are not only a legal obligation, but also a great opportunity: they increase your reach, improve interaction, and strengthen customer loyalty. Take advantage of this potential!

Are your newsletters truly accessible?
An initial self-assessment

Many companies believe that their newsletters are accessible to everyone—but is that really the case?


Find out whether your company is affected by the new accessibility requirements. To do so, answer the following questions:

✅ Do you send business emails/newsletters within the EU?
✅ Are your newsletters accessible to the general public?
✅ Do you use visual/interactive elements in your newsletters?
✅ Is your content optimized for screen readers/assistive technologies?
✅ Can your newsletters be navigated entirely with a keyboard?

The answers to these questions will show you whether action is needed to make your newsletters accessible.

Your eworx accessibility check
3 steps to an accessible newsletter

Newsletter review

We conduct a comprehensive analysis of your newsletter template based on current accessibility criteria.

Check report

You will receive a detailed check report from us with recommendations for optimizing your template.

Implementation support

Our service team will provide you with direct support in implementing the optimization if you wish.

Request an accessibility check!

Have your newsletter template checked by our experts now to ensure accessibility.

Fill out the form right away:

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