Gain new contacts through downloads, forms, and events. Use relevant content to deepen their interest and lay the foundation for a personal conversation. The eworx Marketing Suite connects your communication with your marketing and sales processes.
For marketing and sales teams looking to strategically nurture contacts and guide them through the customer journey together.
Lead nurturing is the process of strategically developing relationships with prospects after their initial contact. You engage your contacts with relevant content, invitations, and tailored offers. Their interests, responses, and individual consent determine which type of communication is appropriate. Step by step, you lay the foundation for a webinar, a consultation, or a conversation with your sales team.
Use landing pages, downloads, and event registrations to connect with potential customers. With tailored forms, you collect the information you need for further communication.
✓ A clear foundation for your communication.
Build on your contacts’ interests with tailored content. A practical guide, a checklist, or a webinar invitation helps them explore the topic in greater depth and prepares them for the next step.
✓ Content tailored to their interests.
Use form submissions, clicks, and event participation to better understand your contacts’ interests and individual needs. This helps you tailor your content and sales handover accordingly.
✓ Well-prepared for the next conversation.
Discover the Features for Your Lead Nurturing Process:
Whether through downloads, webinars, or renewed outreach: Choose the approach that best suits your target audience. Use it to create a clear process for your communication.
A practical guide sparks interest in your topic. Build on this interest with automated follow-up communication and provide your contacts with additional relevant content.
Download → Practical Content→ next Step
Combine registration, reminders, and follow-up into a coordinated process. After the webinar, your contacts’ responses help you select suitable content.
Registration → Reminder → Follow-Up
Reconnect with your contacts through a relevant topic. Their responses show you which content is suitable for further communication.
Initial Message → Response → Relevant Target Group
Use events to get to know your contacts better. Their choice of topic and registration already provide insights into their interests. Participation and responses to additional content help you continue your communication in a targeted way.
With eworx, you can connect invitations, registration, participant management, and follow-up. Tailor your follow-up communication to each contact’s participation status. This allows you to engage your contacts with a recording, additional materials, or a suitable appointment.
Connecting Marketing & Sales
Connect your marketing communication with your sales processes. Through integrations, contact data, interests, and status information can be transferred to your CRM. This ensures that the agreed information is available for personal outreach.
The eworx Marketing Suite manages your communication. Your CRM manages contacts and sales processes. Together, you define which data is transferred and when your sales team takes over.
Practical Insights
Discover how to connect Microsoft Dynamics 365 Sales with your mailings and campaigns.
Start with a specific use case. Together, we determine which data, content, and triggers best suit your goals and how your sales team will be involved.
We support you during implementation, review the process, and continuously improve it based on the results. We tailor the scope to your requirements.
Wolfgang Syrowatka · VERBUND AG
Strategic Communications and Projects
Quote from the published case study
Your Introduction to Targeted Lead Generation
Discover how downloads, mailings, events, and CRM work together in your lead nurturing process.
In your personal demo, we discuss your specific use case and show you suitable solutions.
FREQUENTLY ASKED QUESTIONS
Learn how to gain new contacts, deepen their interest, and effectively involve your sales team.
Lead generation helps you gain new contacts through landing pages, forms, downloads, or events. Lead nurturing develops these contacts’ interest further. Relevant content and suitable invitations prepare them for the next step, such as a personal conversation, a demo, or an offer.
A download or event registration can trigger an automated process. Content is sent at scheduled times or based on your contacts’ responses. Contact data, target groups, and individual consent form the basis for your communication.
Content that answers specific questions or helps with decision-making is particularly suitable. This includes checklists, practical guides, webinars, and product information. Tailor your content to your contacts’ interests and current situation.
Landing pages and forms turn prospects into known contacts. They collect the necessary data and can provide downloads, assign contacts to a subscriber group, or trigger an automated process.
Events give you the opportunity to gain new contacts and deepen existing interest. Registration, participation, and feedback help you tailor further communication to your contacts. Depending on their participation status, you can offer additional materials, a recording, or a follow-up appointment.
Connectors, APIs, or custom integrations allow contact data, target groups, and status information to be transferred to your CRM. Marketing and sales teams jointly define which information is shared and when personal outreach begins.
