SPORT 2000
uses email marketing as a profitable channel to boost sales.

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How Europe’s largest specialist retailer network is boosting customer loyalty and turnover with the help of the eworx Marketing Suite


SPORT 2000, one of Europe’s leading specialist retailer networks with hundreds of sports shops across the continent, has used the eworx Marketing Suite (eMS) to automate and optimise its newsletter communications with 110,000 subscribers, B2B partners and employees. With targeted content and value-added campaigns, the company has been able to strengthen customer loyalty in the long term and increase revenue in a targeted manner.

For seasonal promotions, SPORT 2000 reaches its international subscriber group at the perfect time thanks to AI-optimised sending times. The integration of the eworx solution into SPORT 2000’s CRM system and online shop enables effective communication that complies with the GDPR. Through precise campaign monitoring, the SPORT 2000 team has succeeded in continuously improving the newsletter’s performance.

As a result, SPORT 2000 has established its newsletter marketing as its most profitable sales channel with a high cost-benefit ratio.

eworx Solution

  • Seamless integration of CRM and online shop systems
  • Automated creation and management of newsletters
  • Support for multilingual campaigns
  • Integrated promotional campaigns
  • Attractive newsletter templates in line with corporate branding
  • AI-powered delivery optimisation
  • GDPR-compliant data management

Benefits for SPORT 2000

  • Effective targeting of audiences and customer retention
  • Increased sales figures and turnover
  • High cost-efficiency in newsletter marketing
  • Simplified management of voucher codes
  • Optimisation of campaigns through precise tracking
  • High reliability and stability of the solution
“In terms of value for money, newsletter marketing is the most profitable channel for us. It’s a revenue generator that allows for perfect tracking. Thanks to eworx, we can reach 110,000 subscribers in one go with minimal effort – subscribers who have actively signed up to find out about our offers.”

Philipp Gross, Online Marketing, SPORT 2000 rent

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