Ski Austria
Effective stakeholder communication with the eworx Marketing Suite.

Introduction of the eworx marketing solution for even more effective media relations

With over 1,100 clubs and more than 135,000 sports-loving members of all ages, Ski Austria (ÖSV) is one of Austria’s largest sports federations. With a wide range of programmes and events, Ski Austria sets standards in the development of skiing. Particularly during the busy winter sports season, when up to 500 press releases are sent out, timely and high-quality communication is of crucial importance to the association.

By introducing the eworx Marketing Suite, Ski Austria can now make its media relations even more effective, which is particularly important during the demanding winter sports season. eworx supports the media team in the rapid creation and dispatch of press releases and information updates directly from the sports venues, thereby significantly accelerating and optimising communication processes.

The following requirements were successfully implemented with eworx:

  • effective segmentation of the various target groups
  • the ability to design visually appealing marketing newsletters and press releases
  • the integration of the new Ski Austria branding into newsletter communications and media relations

eworx solution for Ski Austria

 

• Effective subscriber group segmentation

• Extensive design options for newsletters

• Press releases featuring the new Ski Austria branding

• User-friendly solution for efficient communication

• Campaign optimisation through testing

• Rapid adaptation of the communication strategy

• Suitable for internal and external stakeholder communication

Benefits for Ski Austria

 

• Time savings when drafting press releases

• Targeted communication through segmentation

• Increased open and engagement rates

• Consistent brand communication in line with the new corporate identity

• Centralised management of email communication

• Efficient flow of information within the organisation

• Rapid response to communication requirements

“In eworx, we have found a dependable and reliable partner who provides us with excellent support in the field of online marketing. Thanks to the support of their knowledgeable and helpful staff, we have access to a tool that is perfectly tailored to our needs, enabling us to communicate effectively with a wide range of stakeholders throughout the year.”

Christiane Gasser, Head of Marketing & Communications, ÖSV

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