IQAM INVEST
ensures customer engagement through integrated communication with eworx

IQAM Invest uses integrated newsletter and event communication with eworx

IQAM Invest, one of Austria’s leading investment companies in the field of quantitative asset management, relies on the eworx Marketing Suite to manage newsletter and event communications centrally and in compliance with the GDPR. With customizable templates and seamless CRM integration, eworx enables efficient, high-quality customer communication—securely hosted in Austria.

Requirements for the new communication solution

  • GDPR-compliant communication in a regulated financial environment
     
  • Data processing exclusively in Austria
     
  • Compliance with regulatory requirements (including DORA)
     
  • Seamless integration into the existing CRM system
     
  • Email marketing and event management in a single, centralized solution
     
  • Flexible implementation of individual requirements
     
  • Personalized service and direct support

     

Solution & Benefits for IQAM Invest

  • Secure SaaS solution hosted in Austria
     
  • Use of eMS for email marketing and events
     
  • CRM integration, including target audience synchronization
     
  • Custom newsletter and event templates in the current corporate design
     
  • Automated event communication (invitation, confirmation, reminder, ticket with QR code, follow-up)
     
  • Integrated attendee management for online and in-person events
     
  • Maximum data security and compliance
     
  • Ongoing development of the solution in active collaboration with the eworx team

“In times of dynamic market fluctuations, active and direct communication with our customers is crucial for us. With eworx, we offer our customers a timely and highly relevant information service.”

Veronika Flandera, Head of Marketing & Public Relations, IQAM Invest

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