Urlaub am Bauernhof, the umbrella brand for over 2,400 farm holiday businesses in Austria, relies on the eworx Marketing Suite to manage its digital communications efficiently.
With a centralised newsletter solution, flexible templates for six regional associations and automated delivery time optimisation, the association is able to reach its guests and member businesses in a targeted manner whilst simultaneously increasing its reach and boosting bookings.
• Simple and intuitive usability for multiple associations
• A modern, CI-compliant brand identity for all newsletters
• Flexibility for regional adaptations by the regional associations
• Targeted communication with guests and member businesses
• Newsletters as an effective channel for promoting bookings
• GDPR-compliant data processing
• Personalised support and rapid assistance
• Centralised, brand-compliant main newsletter template
• Flexible customisation options for six regional associations
• Standardised system for all organisational units
• Optimised sending times for higher open rates
• Targeted newsletter campaigns for guests and members
• More clicks on booking pages and stronger booking incentives
• More efficient communication with member businesses
• Personalised support from the eworx service team
Isabella Wagner, Online Marketing / Social Media - Urlaub am Bauernhof
uses email marketing as a profitable channel for boosting sales
optimises its event management with the eworx Marketing Suite.
relies on customer-centric email marketing with the eworx Marketing Suite
