VERITAS
relies on customer-centric email marketing with the eworx Marketing Suite

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Efficient communication for education and sales

Austria’s leading educational publisher, VERITAS, relies on the eworx Marketing Suite (eMS) for its digital customer communications. Whether it’s newsletters, event invitations or follow-ups – with eMS, VERITAS has chosen a centralised, user-friendly solution that supports marketing, sales and IT teams alike.

 

Background

As one of Austria’s largest education providers, VERITAS faced the challenge of reaching its diverse customer groups efficiently and effectively.

What was needed was a reliable email marketing solution that:

  • addresses different target groups individually,
  • reduces manual processes and
  • enables centralised sending via a single platform.

eworx Solution for VERITAS

The eworx Marketing Suite is a user-friendly solution that meets all requirements:

  • Use of a central newsletter template for a consistent brand image
     
  • precise segmentation and dynamic subscriber group management
     
  • automated follow-ups via trigger emails and API integrations
     
  • easy integration into existing processes
     
  • seamless collaboration with the eworx team on template design and system enhancements

Benefits for VERITAS

Thanks to the introduction of eMS, VERITAS now benefits from a significant increase in efficiency in its digital communications:

  • Time savings through automated processes
     
  • Quick creation of engaging newsletters
     
  • Greater relevance through target group-specific content
     
  • More conversions thanks to personalised campaigns
     
  • Cost reduction by using digital rather than printed mailings
     
  • Easy onboarding of new colleagues
     
  • Environmentally friendly communication

“We’ve been using the eworx Marketing Suite for quite some time now – and the service is top-notch!”

Martina Pusch, Strategic Marketing – VERITAS

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