Feature overview

Key
included in the solution package can be upgraded for an additional chargeNot included in the solution package

Features: Email marketing

Email marketing eMS Professional eMS Enterprise eMS Enterprise Plus
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Email Campaign Editor
Intuitive “WYSIWYG” drag-and-drop editor
AI Text & Content Assistant
Customised newsletter templates
Customisable Flexi template
Templates optimised for accessibility, mobile and dark mode
Repeatable sections
Default settings for greater efficiency
Preview (desktop & mobile)
32 subscriber languages
Send a newsletter
A/B split tests
Automated spam check
Test email function
Delivery options (Now, Later, Time Period, iRated, Trigger)
Resends and follow-up Campaigns
Rule-based sending
Subscriber-check (emails, DOI, ECG list, language…)
Check of deliverability, personalisations and links
Personalised communication
Trigger emails (event depending emails)
Custom text blocks with fallback handling
Restricted sections
Personalised Links
Personalised subject line and preview text
Personalisation in email text and CTAs
Segmentation by master data and subscriber groups
RSS Feed
Individual subdomains
Campaign statistics
Click, open and read rates
Unsubscription rate
Click heatmap
24-hour analysis
Device and client statistics
Link and click analysis
Export function
Clickbot detection
Automatic bounce management
Option for pseudonymised analysis
Campaign analysis
Campaign comparison and ranking
Subscriber group analysis
Activity statistics and scoring
Historical statistics
A/B split analysis
Cross-campaign performance trends
Campaign export
Maximum delivery reliability
Use of DKIM, SPF and DMARC
Maximum sending speed
Sending monitoring and reputation management
AI-optimised bounce management
User administration
User administration of a client
Rights management
Two-factor authentication
Multi-client capability
Client administration with individual rights
Client-specific API access
Authority groups
Creation of individual authority groups
Enabling and Disabling Modules
Send options
Approval process for campaign sending
Configuring block lists
Dispatch calendar
Rules
Individual dispatch IPs
Single-Sign-On
Microsoft Azure AD
Other SSO providers

Features: Event management

Event management eMS Professional eMS Enterprise eMS Enterprise Plus
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Campaign planning
Save-the-Date, Invitation, Reminder, Follow-Up
Automated creation of relevant subscriber groups
Trigger campaigns
Invitation management
Registration and Cancellation Form
Invitation templates
Event data can be automatically integrated into campaigns
Links for event registration and cancellation, confirmation of registration, event ticket, event date
Participant management
Guestlist
Waitlist
Setting registration quotas
Sub events
Event entry
Web app for participant registration
Check-in on multiple devices
Live synchronisation of check-in data
Option to check in offline
Participant registration directly in the eMS
Managing additional information on participants
Exporting the guest list
Event layouts
Ticket layout
Confirmation of registration
Name tags
Landingpages
Statistics & analysis
Event dashboard
Event form statistics
Event activity statistics
Events management
Full integration with eMS
Copy Assistant for events, forms and campaigns
Option for API integration
Copy events to other clients
Further cross-client functions

Features: eworx messaging

WhatsApp Newsletter eMS Professional eMS Enterprise eMS Enterprise Plus
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WhatsApp campaigns
Create a marketing campaign
Create a double opt-in campaign
Create WhatsApp templates
AI Text & Content Assistant
Registration and Cancellation Form
Preview
Send campaign
Send options (now & later)
Subscriber check (phone number, double opt-in, language, excluded subscribers)
Check of delivery criteria, personalisations and links
Expected charging sum
Newsletter statistics
Delivery statistics
Reaction statistics
Link-click tracking
SMS messaging eMS Professional eMS Enterprise eMS Enterprise Plus
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SMS campaigns
Create SMS campaigns
Trigger SMS campaigns
Campaign personalisation
Send campaign
Send options (now & later)
Subscriber check (phone number, language, excluded subscribers)
Check of delivery criteria, personalisations and links
Expected charging sum
Statistics
Delivery
Bounces

Cross-functional features

Administrative functions

Administrative functions eMS Professional eMS Enterprise eMS Enterprise Plus
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Multi-client capability
Client management with customisable rights
Client-specific API access
User management
User administration of a client
Rights management
Two-factor authentication
Authority groups
Creating custom authority groups
Enabling and disabling modules
Send options
Approval process for campaign distribution
Configuring block lists
Dispatch calendar
Rules
Individual dispatch IP addresses
Single-Sign-On
Microsoft Azure AD
Other SSO providers

Integration & APIs

Integration & APIs eMS Professional eMS Enterprise eMS Enterprise Plus
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Webtracking
Google analytics
eTracker
CRM/ERP
Microsoft Dynamics Sales
BMD
Axavia
Advokat
Further integrations
Asset Management
Celum
API

Support & Service

Services eMS Professional eMS Enterprise eMS Enterprise Plus
Premium Support
Helpcenter