Integration Services
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Have you invested heavily in CRM, marketing, event, or e-commerce systems, but still struggle on a daily basis with duplicate data entry, inconsistent data, or lead management that isnât as efficient as it should be? Find out how eworx can help you effectively integrate custom data flows and processes when standard connectors alone are no longer enough.
At a glance:
The Most Important Points in 60 Seconds
What are eworx Integration Services?
eworx Integration Services is a managed integration solution for the eworx Marketing Suite. eworx seamlessly connects your eMS with existing systems such as CRM, web shops, booking systems, event management systems, CMS, or custom applicationsâincluding design, implementation, operation, monitoring, and ongoing support.
Which systems can be integrated?
Systems that can be integrated include CRM systems such as Microsoft Dynamics, web shops and e-commerce platforms, event booking systems, asset and content management systems, as well as custom applications and data sources.
What are the benefits?
eworx Integration Services reduce manual data maintenance, eliminate data silos, and provide up-to-date data for personalized campaigns, precise segmentation, cross-system lead management, and improved analytics.
Who are eworx Integration Services suitable for?
For companies that use multiple marketing, sales, event, or customer systems and want to automate their data flows without having to develop or operate their own integrations.
Why do standard interfaces often reach their limits?
When systems work but do not interact optimally
You may be familiar with this scenario: Marketing and sales are expected to work with the same data. Campaigns are supposed to run automatically. Contact information shouldnât have to be maintained multiple times, and key insights from newsletters, events, or sales activities should be centrally accessible.
At the same time, companies expect campaign data and KPIs to be automatically available in the CRM or BI system. Teams at different locations should be able to work independently without losing transparency or control.
It quickly becomes clear: The systems used usually work very well on their own. However, when they interact, this often leads to data disconnects, manual steps, and data silos. Information must be entered, exported, or transferred multiple times. This not only increases the administrative burden but also the risk of errors and inconsistent data.
The reason for this is often that standard interfaces primarily cover basic use cases. Individual processes, specialized data fields, or complex system landscapes can often only be mapped to a limited extent. This is precisely where customized integrations lay the foundation for end-to-end processes, automated data flows, and consistent customer communication.
When is it appropriate to use custom integrations?
Custom integrations are always a good idea when standard connectors do not fully meet a companyâs requirements. This is often the case when multiple systems, custom data models, different clients, or complex processes need to be connected.
Standard connectors are a good starting point for integrated marketing. In practice, however, it becomes clear that as soon as multiple clients, custom data models, or different teams need to work together, standard integrations often no longer suffice.
The challenge lies not solely in the technology. Often, the internal resources or expertise needed to plan and implement integrations properly are lacking.
Typical questions include:
- Which recipient, campaign, or lead data should be synchronized?
- Which system is the primary source for which data?
- How can data protection and GDPR compliance be ensured?
- Which triggers should be automated?
- Can custom CRM or ERP extensions be integrated?
- How can data from different clients be merged?
At first glance, many integration requirements appear similar. However, the key differences often lie in the final 10 percentâwhere processes, data flows, and organizational structures become unique to each situation.
This is precisely where the standard ends and where an integration should be more closely tailored to your processes, data flows, and organizational structure.
The eworx Integration Service:
Custom integrations tailored to your needs
With eworx Integration Services, we seamlessly connect your eworx Marketing Suite to your sales, CRM, ERP, web, or analytics systems.
Together, we determine which data is relevant to you and how it should flow. We then implement the integration technically and provide ongoing support during operation.
The goal: Your systems shouldnât just be connected. They should make your processes noticeably easier.
For your marketing, this means:
- Less duplicate data entry.
- More automation.
- More relevant communication.
For your sales team, this means:
- Transparency regarding leads and campaigns.
- Better data for lead scoring and follow-ups.
- Fewer information gaps between marketing and sales.
For your IT department, this means:
- Fewer internal integration projects.
- Lower operating costs.
- Less reliance on internal expertise.
This results in a managed integration that is not only set up once but also functions reliably on an ongoing basis.
Typical real-world use cases
Which integration scenarios are most common in practice? Select the use case that best fits your situation:
Effective Lead Management:
Aligning Sales and Marketing
Your marketing team can see who clicks, responds, or registers for an event. Your sales team needs exactly this information in the CRM to follow up effectively.
We synchronize recipient data, interests, and campaign responses between CRM systems such as Microsoft Dynamics or Salesforce and the eworx Marketing Suite.
The benefits for you:
- Better data for sales and marketing
- More targeted follow-ups
- A stronger foundation for lead scoring
- Less manual data maintenance
- Greater transparency regarding campaigns and leads
This way, email marketing becomes an active part of your sales process.
All KPIs at a glance:
Centrally analyze clients
Do you have teams in different regions or business units that need to work independently, but you want to maintain an overview?
We consolidate campaign and statistical data from multiple clients in a centralized location, such as Google Looker Studio or Microsoft Power BI.
The benefits for you:
- Centralized analysis across markets and clients
- Independent work by individual teams
- Comparable campaign data
- Better decisions based on standardized KPIs
- Greater control without operational constraints
Here's how to combine decentralized implementation with centralized control.
Take the pressure off your IT department:
Less effort required for interfaces
Your IT department has more important tasks than managing email marketing interfaces. With eworx Integration Services, we handle the design, implementation, and ongoing support of your integrations.
The benefits for you:
- Less work for your IT department
- Free up resources for core projects
- Professional implementation
- Ongoing support instead of a one-time interface
- Less reliance on in-house expertise
Here's how to get the integration you needâwithout turning it into an internal IT project.
More Effective Communication:
Send trigger emails centrally
Transaction-driven mailings sent directly from a CRM, online store, or backend system are often limited in scope. They frequently lack design options, personalization, analytics, or optimal delivery quality.
With eworx Integration Services, you can leverage data from your core system and send professional notifications via the eworx Marketing Suite.
Typical examples:
- Emails to cart abandoners
- Personalized follow-ups
- Service and status updates
- Event-related communications
Benefits for you:
- Professional mailing
- Improved design
- Greater relevance
- Centralized analysis
- GDPR-compliant processing
This is how automated emails become part of professional communication.
More relevance:
Personalization across multiple systems
A standard newsletter is often no longer sufficient for different target groups. The goal is centralized communication that automatically delivers the right content to each recipient.
However, customer segments, subscriber data, clicks, interests, and conversions are often stored in different systems. With eworx Integration Services, we bring this information together in a meaningful way.
The benefits for you:
- Less wasted reach.
- More relevance.
- More automation.
This makes personalization easier, more targeted, and more scalable.
Fewer workarounds:
Integrate custom systems
Not every CRM, ERP, or line-of-business system has a ready-made connector. Perhaps you work with a custom-developed system, specialized data models, or industry-specific extensions. We can also integrate custom systems with the eworx Marketing Suite specifically for your needs.
The benefits for you:
- Fewer manual exports
- Fewer error-prone workarounds
- Better utilization of existing systems
- Clean data flows
- Seamless communication processes
This way, you don't have to replace your existing systems; instead, you can effectively integrate them with your marketing communications.
Conclusion: Integration must fit your processes
Standard connectors are a good place to start. However, when custom processes, multiple clients, personalized communication, or more complex reporting requirements come into play, standard solutions often fall short.
With eworx Integration Services, we implement integrations tailored to your specific needsâfrom design through to ongoing operations.
Would you like to better connect your systems and simplify your communication processes?
Then weâd be happy to discuss your requirements with you.
Frequently Asked Questions
eworx Integration Services ensure that various software solutions and data sources are seamlessly connected. This enables information to be automatically exchanged between systems, processes to be optimized, and manual tasks to be reduced. Companies benefit from higher data quality, more efficient workflows, and consistent customer communication.
The eworx Marketing Suite can be connected to a wide range of CRM, ERP, CMS, e-commerce, and event management systems. In addition, custom interfaces can be implemented via APIs or tailored integrations. This allows the eMS to be flexibly integrated into existing IT environments.
Without integration, data silos, duplicate data entry, and data inconsistencies often arise. By connecting your systems, up-to-date information is always available where itâs needed. This improves the efficiency of marketing, sales, and event processes and lays the groundwork for personalized customer communication.
With eworx Integration Services, companies benefit from a centralized database, automated processes, and consistent communication across various channels. At the same time, manual effort and sources of error are reduced, while marketing and sales processes can be streamlined.
Depending on the specific use case, data such as contact information, registrations, event attendance, newsletter subscriptions, campaign data, lead information, or customer interactions can be synchronized. The specific data flows are tailored to your companyâs individual requirements.
Yes. Every company has different processes and system landscapes. That is why eworx supports both standard integrations and custom interfaces, as well as client-specific customizations. The goal is to provide a solution that fits your business processes perfectly.
By integrating forms, landing pages, CRM systems, and marketing campaigns, leads can be automatically captured, qualified, and processed. This creates a seamless process from the initial contact through to successful customer development.
Yes. The eworx Marketing Suite enables the integration of event communication, attendee management, and registration processes into existing systems. This allows registrations, attendee data, and event statuses to be automatically synchronized and processed.
Integrations can automate a wide range of processes. These include, for example, trigger emails, event confirmations, reminders, lead nurturing campaigns, and the automatic updating of customer data. This saves time and ensures consistent communication.
The duration of an integration depends on various factors, such as the systems involved, the desired data flows, and your companyâs specific requirements. Our team will work with you to analyze your system landscape and develop the right solution for your use case. Contact us for a no-obligation consultation.
Yes. The eworx Marketing Suite was developed for the European market and helps companies implement GDPR-compliant marketing and communication processes. The data is hosted in Austrian data centers and processed in accordance with high security standards.
Yes. The goal of Integration Services is not to replace existing processes, but to expand them in a meaningful way and link them together. This allows companies to continue using their existing systems while benefiting from automated data flows.
APIs enable secure and automated data exchange between different applications. They form the technical foundation for many integrations and ensure that data can be reliably and promptly synchronized between the systems involved.
Integration Services are ideal for businesses of all sizes looking to streamline their marketing, sales, or event processes. Organizations with multiple systems, complex data flows, or high demands for automation and data quality stand to benefit the most.
With eworx, you get not only a powerful marketing platform, but also experienced specialists in integrations, automation, and digital customer communication. From analysis and technical implementation to ongoing support, our team helps you build a future-proof and efficient integration solution.