New: WhatsApp newsletter with eworx
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![[Translate to English:] Thumbnail Video WhatsApp Newsletter Interview](/fileadmin/_processed_/2/7/csm_WhatsApp-Newsletter_Reinhard_Rudi_Video_Thumbnail__3__0d2b624171.png)
You can now send WhatsApp newsletters directly via the eworx Marketing Suite. In this interview with Reinhard Eisner, find out how eworx WhatsApp newsletters work and discover the advantages that this new channel offers for your customer communications.
What was the strategic impetus
behind integrating WhatsApp newsletters into the eworx Marketing Suite?
Reinhard: Our customers have been requesting WhatsApp as a distribution channel for quite some time. Now the time has come: Thanks to the new WhatsApp integration, eworx can now offer professional, GDPR-compliant messaging, enabling more direct and personal communication. With the WhatsApp newsletter, our customers can use a channel with very high open rates.
This new feature fits perfectly with the existing eworx Marketing Suite, which already includes email campaigns, SMS messaging and event communication. WhatsApp now complements this mix ideally. With its high open rates, direct customer communication and clear focus on conversion, the channel is particularly well suited to personalised, action-oriented communication.
For which areas of application or industries
is the WhatsApp newsletter particularly suitable?
Reinhard: 'WhatsApp is particularly well-suited to B2B and B2C areas where customer loyalty is important. This communication channel is ideal for the following areas:
- brands with active communities
- Retailers with promotions or special offers
- Organisers who want to send invitations, reminders or updates.
- Associations and organisations that want to provide their members with targeted and regular information.
- It is also ideal for internal communication, for example with employees in branches or field service teams.
We are seeing a clear trend away from the scattergun approach and towards community-based dialogue. This is precisely where WhatsApp newsletters come into their own.
Is sending WhatsApp newsletters compliant with the GDPR?
Reinhard: 'Thanks to the official WhatsApp Business API and the opt-in process in eMS, the legal basis is now clearly regulated, and companies can send WhatsApp newsletters securely and in compliance with the law.
We provide all the necessary templates, automations and support to ensure that your WhatsApp newsletters are only sent to recipients who have actively opted in to receive them. This enables us to provide maximum security.'
Where can interested parties find more information
about eMS's WhatsApp newsletter solution?
If you are interested, please feel free to contact us directly at any time. We offer non-binding demonstrations and can help you set up your WhatsApp Business account.
eworx customers can contact their personal representative directly.
To celebrate the launch of our new product, we are also offering our own WhatsApp newsletter. Interested parties can easily sign up to experience the solution from the recipient's perspective.
