eworx WhatsApp newsletter
Questions and answers

WhatsApp Newsletter is another communication channel in the eworx Marketing Suite (eMS), alongside email marketing, event communication and SMS messaging. With WhatsApp Newsletter, you can send your offers and information updates directly to your subscribers' WhatsApp chat.

WhatsApp newsletters are verified, one-page company news items that are sent to multiple subscribers at the same time – structured and GDPR-compliant, as the subscribers have expressly agreed to receive them. Unlike traditional 1:1 chats, these are not personal dialogues, but professional marketing communications with clearly defined templates and sending rules.

The solution is particularly suitable for companies and organisations that place great value on strong customer loyalty and want to inform their subscribers in the most direct way possible about exciting updates and promotions.

WhatsApp newsletters enable straightforward and timely communication with your customers and communities. Thanks to their immediacy and open rates of over 90 per cent, WhatsApp newsletters are the perfect complement to your proven email marketing and event communication. This allows you to benefit from cross-channel customer communication with maximum reach and high relevance.

WhatsApp newsletters can be used in a variety of ways. They are particularly suitable for short-form content optimised for mobile devices, such as:

• Announcements of new products
• Advertising offers and special promotions
• Event information, appointment reminders or status updates.
• References to catalogues and flyers.
• Short, mobile-optimised push notifications
• Surveys and feedback requests

It is important that the content is short, clear and mobile-friendly.

The eworx Marketing Suite (eMS) combines WhatsApp newsletters with email marketing, SMS messaging and event management in a single solution. However, WhatsApp newsletters can also be used independently of the other eMS solution areas. In addition, all eMS communication can be seamlessly integrated with your CRM system, asset management or web shop.

Getting started is easy. Contact us and we will activate the feature for you. After linking your WhatsApp Business account once, you can create a WhatsApp newsletter template with text, media and optional buttons in eMS. This will be approved in an automated process by Meta (the parent company of WhatsApp). You can then create and send your newsletter. We are happy to assist you with all steps of the activation process.

The eworx team will be happy to assist you with every step of activating your WhatsApp newsletter.

On request, you will receive:

• A personalised live demo
• Support in setting up your WhatsApp Business account
• Help with creating templates and newsletters
• Advice on designing your communication

Request your personal consultation or demo now and experience how easy and effective WhatsApp newsletters are with the eworx Marketing Suite (eMS).

Meta checks whether all messages initiated in a business context comply with WhatsApp's commercial guidelines. This is to prevent the distribution of illegal content. The WhatsApp newsletter template is checked for this purpose.
A WhatsApp template is a predefined message text including media and optional buttons that is used to send a newsletter. Each template must be approved by Meta (WhatsApp) before it can be used for the first time. Only then can it be used in eMS to send your WhatsApp campaigns.

The WhatsApp template is created in the eworx Marketing Suite under the menu item ‘WhatsApp Templates’. Here you define:

• the language and internal name
• the message text (including emojis, personalisation, placeholders)
• Header (text or image)
• Optional footer
• Optional buttons (call-to-action or telephone number).

Texts, images, videos and call-to-action buttons can be designed as desired – all mobile-optimised and high-performance. The proven AI text editor of the eMS is available for creating appealing content. Once created, the template is automatically submitted to Meta and reviewed. The approval process in eMS usually takes only a few moments. Once approved, the template is ready to be sent.

The sending process in the eworx Marketing Suite is intuitive and well thought out.

1. You select a WhatsApp template that you have created in advance and that has been approved by Meta.
2. You specify the sender number, language, subscriber group and sending time.
3. Before sending, eMS automatically checks whether all criteria are met, such as valid DOI status, correct text, opt-out notice and functioning links.
4. The message is sent either immediately or at a scheduled time.
5. After sending, detailed reporting is available to you.

• Use clear headers with high recognition value.
• Work with emojis to attract attention.
• Use buttons with clear calls to action.
• Use personalisation to address individuals.
• Send regularly, but not too frequently – quality takes precedence over frequency.

After sending a WhatsApp newsletter, detailed statistics are available to you. You gain insight into all relevant KPIs, such as:

• Number of messages sent and successfully delivered
• Open rates
• Clicks on buttons and links
• Reactions (e.g. emojis, replies)
• Unsubscribes

These evaluations enable you to optimise content in a targeted manner and better understand your subscriber groups.

Yes. The eworx Marketing Suite enables GDPR-compliant sending of WhatsApp newsletters. The prerequisite is that subscribrs have actively consented to receiving them via a double opt-in procedure (DOI) and that the processing of personal data is presented transparently in your privacy policy.

Yes, WhatsApp newsletters require a separate double opt-in, even if your subscribers have already agreed to receive an email newsletter. The reason for this is the channel-specific consent requirement under the GDPR. As WhatsApp is a separate communication channel with different technical requirements and data protection requirements, consent for communication via WhatsApp must be obtained separately.

WhatsApp only allows messages to be sent to subscribers who have given their active consent. The eworx Marketing Suite provides a special DOI process for this purpose. This allows subscribers to give their consent to WhatsApp communication in a simple and transparent manner.

The DOI is carried out via so-called ‘click-to-chat’ links or QR codes.

• The subscribers click on a link or scan a QR code.
• WhatsApp opens with a pre-formulated message that can be easily sent.
• After sending the click-to-chat message, the actual request for consent to receive newsletters is made.
• Once this message has been confirmed, consent is documented and the person can receive messages.

This method is secure, GDPR-compliant and user-friendly. Alternatively, the DOI status can be set manually to ‘externally documented’ in the eMS (e.g. in the case of consent given by telephone or via other systems).

The following options are suitable for distributing the opt-in link:

• Integration of the link or QR code into existing email newsletters
• Placement on the website or in social media
• Advertising via posters, flyers or print ads (QR code)

For legal reasons, actively sending messages to known telephone numbers to obtain opt-ins is not permitted.