GDPR-compliant email marketing
So you can be on the safe side!
Email marketing is an effective tool for attracting new prospects and developing leads. However, newsletters and personalized event communications must be sent in accordance with data protection guidelines. Control and security are essential when handling sensitive data. GDPR-compliant processing of personal data is now essential for companies.
What is the GDPR?
General Data Protection Regulation at a glance
The European General Data Protection Regulation (GDPR) is a legal provision that regulates the protection of personal data within the European Union (EU). It aims to make the processing of data belonging to individuals in the EU secure and transparent and to give those affected more control over their own data.
Companies must transparently disclose how they use personal data and may only collect and process it with the express consent of the individuals concerned. Individuals have the right to obtain information about the data stored about them and to request its correction or deletion. Violations of the GDPR can result in heavy fines, which underscores the importance of data protection.
What does this mean
for your marketing communications?
The General Data Protection Regulation places specific requirements on your email marketing:
- Obtaining consent: You must obtain the express consent of your target customers before you can send them marketing emails.
- Specific consent: Consent must be specific, informed, and unambiguous.
- Consent mechanisms: Provide clear mechanisms that document how and when consent was given.
- Data protection-compliant processes: Respond to requests for access, correction, or deletion of data.
- Integration into marketing activities: These requirements must be integrated into the design of your marketing activities.
Does your solution
support the comprehensive GDPR requirements?
It is not easy to find a solution that meets all the comprehensive legal requirements. Not all solution providers are fully GDPR-compliant. Either they do not offer sufficient functions to meet the requirements of the General Data Protection Regulation, or they only meet the minimum standards.
Many providers also operate in countries where different data protection regulations apply (keyword: Cloud Act). As a result, they often fail to meet the high requirements of companies for whom the protection of their customer data is a major concern. Many providers also operate in countries where different data protection regulations apply (keyword: Cloud Act). As a result, they often fail to meet the high requirements of companies for whom the protection of their customer data is a major concern.
eworx Marketing Suite
100% GDPR compliant
The eworx Marketing Suite offers comprehensive data protection features that ensure full compliance with strict European data protection guidelines and the highest security standards for protecting your data and that of your customers.
eworx
GDPR highlights
Server location Austria
Your data is stored exclusively in Austria and never leaves the EU. This ensures secure data storage in accordance with EU data protection standards.
GDPR-compliant external tools
If external tools (e.g., spam checkers or captchas) are required, we also ensure that they are GDPR-compliant.
No data transfer
Your data will not be passed on to third parties.
Self-hosted libraries
We do not use external libraries that could compromise the security of your data.
Increase customer confidence
And avoid penalties that may result from data breaches.
Improved deliverability
since your emails are only sent to opt-in contacts, which reduces the likelihood of being marked as spam.
Is your marketing
GDPR-compliant?
Our service team is happy to answer your questions and ensure that your newsletter marketing complies with current data protection regulations. Take advantage of this opportunity and get advice directly from our experts.
Please fill out the form below or contact us directly to learn more about GDPR-compliant email marketing.
Frequently asked questions
GDPR-compliant email marketing ensures that personal data is collected, processed and stored in accordance with the European General Data Protection Regulation (GDPR). This includes lawful consent management, transparent data processing, secure data storage and respecting the rights of every subscriber.
GDPR compliance helps protect personal data, reduces legal risks and strengthens customer trust. Organisations that follow GDPR best practices benefit from transparent communication, secure data handling and a reliable foundation for long-term customer relationships.
The eworx Marketing Suite includes GDPR-compliant features such as double opt-in, consent management, secure data processing, unsubscribe management and hosting in Austrian data centres. These features help organisations manage email campaigns while supporting European data protection requirements.
Customer data is securely hosted in certified data centres located in Austria. Keeping data within the European Union supports GDPR compliance, improves data sovereignty and provides organisations with greater transparency and control over their information.
A European provider helps organisations meet GDPR requirements more easily by keeping data within Europe and operating under European privacy laws. With eworx, you also benefit from Austrian hosting, personal support and an independent infrastructure designed for organisations that value data protection.
Yes. The platform includes built-in double opt-in functionality to help organisations collect verifiable subscriber consent. This supports GDPR compliance and ensures that marketing emails are only sent to recipients who have actively confirmed their subscription.
Yes. The eworx Marketing Suite integrates with leading CRM systems and business applications through APIs and connectors. This enables secure synchronisation of customer data while supporting compliant, personalised and efficient email marketing campaigns.
Yes. The platform is used by businesses, public organisations and regulated industries that require secure customer communication, GDPR compliance and reliable European hosting. It is particularly suitable for organisations with high standards for data protection and governance.
Unlike many global platforms, eworx is a European provider with hosting in Austria and infrastructure operated under European data protection standards. This gives organisations greater control over their data, simplifies compliance and provides direct access to local support and expertise.
The best way to evaluate the platform is through a Live Demo. Our experts will show you how the eworx Marketing Suite supports GDPR-compliant email marketing, integrates with your existing systems and helps you communicate securely while achieving your marketing goals.