GDPR-compliant email marketing
So you can be on the safe side!
Email marketing is an effective tool for attracting new prospects and developing leads. However, newsletters and personalized event communications must be sent in accordance with data protection guidelines. Control and security are essential when handling sensitive data. GDPR-compliant processing of personal data is now essential for companies.
What is the GDPR?
General Data Protection Regulation at a glance
The European General Data Protection Regulation (GDPR) is a legal provision that regulates the protection of personal data within the European Union (EU). It aims to make the processing of data belonging to individuals in the EU secure and transparent and to give those affected more control over their own data.
Companies must transparently disclose how they use personal data and may only collect and process it with the express consent of the individuals concerned. Individuals have the right to obtain information about the data stored about them and to request its correction or deletion. Violations of the GDPR can result in heavy fines, which underscores the importance of data protection.
What does this mean
for your marketing communications?
The General Data Protection Regulation places specific requirements on your email marketing:
- Obtaining consent: You must obtain the express consent of your target customers before you can send them marketing emails.
- Specific consent: Consent must be specific, informed, and unambiguous.
- Consent mechanisms: Provide clear mechanisms that document how and when consent was given.
- Data protection-compliant processes: Respond to requests for access, correction, or deletion of data.
- Integration into marketing activities: These requirements must be integrated into the design of your marketing activities.
Does your solution
support the comprehensive GDPR requirements?
It is not easy to find a solution that meets all the comprehensive legal requirements. Not all solution providers are fully GDPR-compliant. Either they do not offer sufficient functions to meet the requirements of the General Data Protection Regulation, or they only meet the minimum standards.
Many providers also operate in countries where different data protection regulations apply (keyword: Cloud Act). As a result, they often fail to meet the high requirements of companies for whom the protection of their customer data is a major concern. Many providers also operate in countries where different data protection regulations apply (keyword: Cloud Act). As a result, they often fail to meet the high requirements of companies for whom the protection of their customer data is a major concern.
eworx Marketing Suite
100% GDPR compliant
The eworx Marketing Suite offers comprehensive data protection features that ensure full compliance with strict European data protection guidelines and the highest security standards for protecting your data and that of your customers.
eworx
GDPR highlights
Server location Austria
Your data is stored exclusively in Austria and never leaves the EU. This ensures secure data storage in accordance with EU data protection standards.
GDPR-compliant external tools
If external tools (e.g., spam checkers or captchas) are required, we also ensure that they are GDPR-compliant.
No data transfer
Your data will not be passed on to third parties.
Self-hosted libraries
We do not use external libraries that could compromise the security of your data.
Increase customer confidence
And avoid penalties that may result from data breaches.
Improved deliverability
since your emails are only sent to opt-in contacts, which reduces the likelihood of being marked as spam.
Is your marketing
GDPR-compliant?
Our service team is happy to answer your questions and ensure that your newsletter marketing complies with current data protection regulations. Take advantage of this opportunity and get advice directly from our experts.
Please fill out the form below or contact us directly to learn more about GDPR-compliant email marketing.