AI support for successful email marketing
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From content creation to identifying the optimal send time, artificial intelligence can be utilised to streamline numerous email marketing processes. In this article, we will introduce you to the helpful AI and automation functions of eMS and demonstrate how to use them for effective email marketing.
Optimize your email and event marketing
with the eMS AI support
In newsletter and event marketing, the quality, timing and relevance of delivery determine attention and conversions. However, creating appealing campaigns is time-consuming and does not always produce the desired results. Newsletters or invitations that have been created with great effort often end up unread in your recipients' digital wastebaskets.
This is precisely where the AI functions of modern solutions such as the eworx Marketing Suite come in. They help you create newsletter and event campaigns faster, send them out more efficiently and continuously optimise them — all automatically. From text creation and optimising sending times to personalising content and clean bounce management, artificial intelligence can make your email marketing even more efficient and successful.
eMS key AI functions at a glance
Our AI-supported automation functions help you create newsletters, event mailings, forms and landing pages quickly and easily (AI text editor). AI functions can also be used to improve the delivery quality of your newsletters (bounce management) and optimise the content and timing of your mailings to suit your subscribers' reading habits. Using these functions in a targeted way can significantly reduce the amount of work involved in creating newsletters. At the same time, you will see an increase in opening, read and click rates.
Let us introduce you to the individual functions in more detail below.
eMS AI text assistant: create content more quickly and creatively, and with greater accuracy.
The eMS AI text wizard iallows you to create complete newsletter content in just a few clicks, directly in the eMS text editor, without having to switch tools.
You benefit from:
- Automated generation of text content and CTAs
- Style optimisation, from factual to personal
- Language simplification for barrier-free communication
- Multilingualism: translate content directly
- Assistance for addressing your target group
- Intelligent idea generation for appealing newsletter content
This allows you to write faster and in a more targeted way, making your newsletters more relevant and easier to read.
iRated®: Increase clicks with intelligent content sequencing.
The eMS iRated® feature ensures that each recipient sees relevant content first. The order of the newsletter sections is adjusted automatically based on individual reading behaviour and general reading patterns, with no manual intervention required.
The result:
- Greater attention thanks to personalised topic design.
- More clicks thanks to personalised content sorting.
- Seamless integration, even with A/B split campaigns.
Optimising mailing times: Create more openings thanks to perfect timing.
The optimal time to send a newsletter varies for each recipient. eMS Delivery Optimisation analyses individual opening and click behaviour, as well as other factors, to determine the ideal time to send a newsletter.
Your benefits:
- Individual sending time for maximum attention
- Higher open and click rates thanks to optimal timing.
- Simple activation and control when sending campaigns.
Once activated, eMS Delivery Optimization learns constantly and thus improves your performance from campaign to campaign.
Smart bounce management ensures high data quality and reliable delivery.
Sometimes, undeliverable emails can jeopardise your mailing reputation. The eworx Marketing Suite's bounce management system classifies bounces, recognises the causes, and automatically deactivates affected hard bounce recipients.
This allows you to benefit from automated bounce management.
- Automatic cleanup of your recipient list
- Automated dispatch optimisation for soft bounces.
- Reactivation in the event of correction or subsequent interaction.
- Automated bounce warnings.
Better delivery rates.
Conclusion: AI improves efficiency and success in customer communication.
Using eworx AI functions enables you to design your email, event and WhatsApp campaigns efficiently and creatively. You can also enhance your data quality and boost your open and click rates.
In summary, AI in newsletter marketing enables:
- Time savings through automated text creation
- Higher open rates thanks to optimised sending times
- higher click rates through personalised content.
It also enables continuous improvement through self-learning systems.
Of course, these tools do not replace your creativity and experience when it comes to communicating with your customers. However, as useful digital assistants, they can support you in your marketing efforts and free up your time.
Enjoy boosting your newsletter performance!