Successful Newsletter Examples 
Inspiration & Best Practice

Let good newsletter examples inspire you and get valuable tips on the topics of design, texts – and even more ideas in the free downloads.


How to create the perfect newsletter

Be inspired and get tips for your newsletter.

Good newsletter examples as a source of inspiration

Newsletter examples

Trending Topics

Dark mode

Dark Mode 

When designing your newsletter you should pay attention in order to avoid major mistakes in dark mode. Nowadays it is often predefined as a standard setting.

Ways to optimize your newsletter template for dark mode

  • E-Mail design remains unaffected by dark mode

  • Partial color reversal

  • Full color conversion

    Newsletter filling

    • Cropped images instead of white backgrounds

    • Outline or highlight on logos and elements

    • Sufficient margin for pictures


    Interactive newsletters

    Interactive newsletters 

    Interactive newsletters are a trend in email marketing that can give you a competitive edge. They shorten the path to the conversation and increase the attention.

    Examples of interactive elements

    • Slider

    • Picture carousel

    • Countdown

    • Burger menu

    • Accordion

    Increase engagement and customer loyalty

    • Personalized videos

    • Animated image sequences

      Newsletter templates - mobile

      Newsletter templates – mobile 

      Do your recipients mostly open them on mobile devices? Then your newsletter should be optimally adapted to these requirements in order to be convincing.

      Advantages of mobile newsletter templates

      • More and more recipients are opening their emails on mobile devices

      • Increasing the chances of success

      Important points related to the layout

      • Good optimization

      • Fluid layout

      • Simple and clear structure

      Even more space to shape your ideas:
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      Newsletter content

      Well entertained

      Well entertained: How newsletters become a long-running hit.

      In newsletter marketing it is often important to entertain people in order to make the gray everyday life a little more colourful.


        • Memes or quotes

        • Link collection

        • Number of the month

        • Product highlights and deals

        Content recycling

        Content recycling: Sustainable development of content

        Content recycling stands for the reuse of existing content. The development of content is a never-ending cycle.

        What to look out for

        • Analyze competitors and customers

        • Responses measure and draw conclusions

        • Derive learnings and improve basics


        Symbols in the subject line attract attention

        Using symbols as eye-catchers draws attention, arouses curiosity and conveys emotions. In addition to the subject line, you can also use the emojis in the newsletter itself.

        What needs to be considered

        • The clients of the recipients

        • The industry and target group as well as the topic of the newsletter

        • The meaning of the respective emojis

        Right content

        Right content for the right people

        Prepare your content in such a way that it arouses the interest of your readers.

        • Set a content goal

        • Get to know the target group

        • Create engaging content

        • Tell the readers what to do

        Top 7 tips for email content

        • Write irresistible subject lines & bet on the preview line

        • Engage in dialogue with your recipients

        • Convey urgency

        • Take advantage of psychology

        • Rely on incentives

        • Personalized content is queen