Link types & options

It makes sense that you give your subscribers the opportunity to update their data. Either you limit this option to core data like name and email address or you even leave it to your subscribers to choose the topics and newsletter types they are particularly interested in.

You can hide the „change profile“ link, when you uncheck the checkbox in the email campaign settings. In general, there is no reason to do this.

The form behind this link is usually the one you have selected as „default form for profile change“. You can either decide to change it for all future email campaigns, whereas all existing or already sent campaigns won’t be affected by the change. Also, there is always the opportunity to select another form for a single email campaign. In this case, there is no need to check the „default form for profile change“ checkbox. All existing forms of your eworx Marketing Suite account can be selected from the drop-down menu in the extended options of the „settings“ tab of the campaign.

Tip: When you recognize that you have used the wrong form for profile changes by mistake it is possible to change it afterwards – even when the campaign has already been sent. Of course you can’t influence those data changes that have already taken place before.

This link enables subscribers to share email campaigns with other people and it has some advantages compared to the „forward“ link in your email program. When the subscriber uses this link to forward the campaign, those recipients get a copy of the original campaign. This means that the open and click statistic of the subscriber won’t be affected.

Another important point is, that this is the only way to guarantee that forwarded emails are displayed properly in every email client. Emails often break, when they are forwarded via the email client’s forward button, which means that your beautiful design could be destroyed. Although there is little you can do about keeping the subscriber from sharing emails in the common way, you should at least offer your own „forward“ link as alternative.

In the settings of each article you have the option to decide whether an article headline should be displayed in the table of contents (as long as you have a table of contents). Most of the email templates also offer the possibility to enter an alternative text that differs from the headline.

You can create text links via the link symbol in the task bar. Just select the text, click on the icon and continue with choosing the desired link type and link options.

You can either use the link type „http“ or „https“. Don’t forget to give the link a name (e.g. image link topic 1, button link topic 1) – this makes it easier to distinguish between the different links in the campaign statistic.

This link type allows you to use any protocol you need for communication. This also includes communicating with or via another software (e.g. VoIP).

As an example, you can use the „tel:“ protocol. When a subscriber clicks on the telephone number when reading your newsletter, the smartphone or telephony software will start to dial (or ask you if you want to dial this number).

Provide an easy way for your subscribers to get in touch with you. When you create a mailto link you can either provide a specific contact email address or a personalisation element, that always shows the correct email address of the responsible contact person.

Under „more options“ you can also define the subject line or standard text for the email and to whom the email should be sent as copy.

In order to create a photo gallery you just have to use the link type „photo gallery“, select the folder in the media database that contains the pictures and choose whether you want to show them in the table view or in a photo stripe.

Table view of photo gallery

Use the calendar entry link type when you want to inform your subscribers about an important meeting or event. A click on this link starts the download of an ics file, which can be stored in the calendar of the subscriber’s email program. It is possible to define start and end time of the event, the name and location and you can decide whether you want to mark the entry as „free“ or „occupied“ in the calendar.

Sometimes you can do without an extra landing page on your website, because a eworx Marketing Suite landing page is just enough. The eworx Marketing Suite allows you to create simple landing pages in a minimum of time. You can either find the editor under Campaigns / landing pages or within the link pop up, when you choose the link type landing page.

Use the button „Create a new landing page“ and give the landing page a name and page title, which will be displayed as title in the browser tab. As soon as you save the key data, the editing and preview mode will be available.

If you link to personalised URLs (e.g. the profile page of the related subscriber) it is possible to store those URLs in a subscriber field and use them in the email campaign via the link type „personalisation“.

Additionally, it is possible to use text components when you also want to consider those subscribers, who haven’t created a profile so far. Then you can replace the link to the profile page with a link to the URL, where users are able to create a profile.

Don’t confuse this link type with the „button links“ in your campaign. If a link should be displayed as a button this has to be predefined in the email template. The link type „button“ doesn’t control, if a link should be displayed as button, it allows you to use the „unsubscribe“, „change profile“ and „forward“ links anywhere in your email campaign and not just in the footer area.

Example:

Your sales people want to ask their customers, whether their contact details have changed. In this case, they can use the „change profile“ link further up in the email campaign.

First of all, you have to create an event in the event management module including all basic data of the event and a registration form.

Next, use the link type „event registration“ in your invitation campaign. The advantage of this link type is that the provided information behind the link automatically adapts to the „event status“ of the subscriber. First, the subscriber will see the registration form. If somebody has already registered for the event, there will be an appropriate status information plus the option to change the registration data. Also, a subscriber, who has cancelled the registration will be informed about it and has the chance to register again.

When you choose the link type „form“ instead, no status information will be available for the subscriber.

Link categories are there to facilitate analyses with Google Analytics or Webtrekk. You can define the link categories in the „Integration“ tab of the System Settings in the „Administration“ area (which can be found in your user area). As soon as you have created the categories you can assign one of them to each link in your email campaign. Then you can see them in the Google Analytics dimension „keyword“ and use them for filters and detailed analyses.

Email marketing provides a big advantage: The clicks of subscribers tell you a lot about their interests, needs and preferences. The feature „set subscriber field“ helps you to document that information in the subscriber database. The information you want to store can be different for each link. Another benefit is, that you can use the information as criteria for dynamic subscriber groups.

Date fields are very practical, because they allow you to document time stamps for certain events, such as the last visit of the online shop via newsletter.

Another typical application for this feature is the double-opt-in newsletter registration. When a subscriber submits the registration form, he or she won’t receive any emails – except of the email, where the subscriber is asked to confirm the email address. Only when the person clicks on the link, the subscriber field „OptIn“ will be set to „Yes“.

You’ve always the possibility to use a link click as trigger for an automated workflow or for a single email campaign. Learn more about the eworx Marketing Suite workflow editor.