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Google Analytics & newsletter – combine the advantages

What do email marketing tools like mailworx and Google Analytics have in common? Right – both deliver perfectly prepared statistics, which help you analyze your measurements in an optimal way. With mailworx, you have the opportunity to efficiently combine the advantages of both tools for increasing your campaigns’ analyses. In this blogpost, we want to …

 

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Get to know your subscribers

What would email marketing be without the appropriate subscribers? Your measures would not make any sense because they would not reach the subscribers. We summarized 8 tips for a successful subscriber generation for you in one of our recent blog posts. Today we are focussing on the segmentation as well as the statistics of your …

 

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Newsletter tests optimize email KPIs

How happy are you with your newsletter KPIs? Most of you will probably not answer this question with a straightforward and convincing VERY HAPPY – the more, the better. Unfortunately, there is no patent recipe for optimizing your newsletter results, but today we are dealing with one of the most important elements: newsletter tests – …

 

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