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Importance of IP addresses in email marketing

IP addresses are an important element for the communication between networks. You may have heard about them in connection with websites or the IT infrastructure in your company. Who would have thought that these unique addresses are also important for the field of email marketing. But that’s exactly how it is. Especially when it comes …

 

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How often to send email newsletters

How to increase your email frequency – without being annoying Some marketers send email newsletters once in a quarter. Some once a month, others every two weeks and some much more often. The goal is always the same: that your brand is the first in mind for a certain keyword you want to be associated …

 

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