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Research: The best time for sending emails

Is there a perfect time for sending email newsletters? We’ve analyzed more than 170 million emails to give you an answer to this common question in email marketing. The likelihood that your email gets opened decreases rapidly within the first hours after sending. For this reason, the choice of the right moment for sending your …

 

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8 successful methods for subscriber generation

“Generating as many subscribers as possible to increase the purchasing opportunities” – this is the aim of many companies that use email marketing. Nevertheless, this goal is also a big challenge because especially the preservation of qualified leads is usually more complicated and more complex than initially thought. Newsletter subscriptions, downloads, submission of contact forms …

 

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Newsletter tests optimize email KPIs

How happy are you with your newsletter KPIs? Most of you will probably not answer this question with a straightforward and convincing VERY HAPPY – the more, the better. Unfortunately, there is no patent recipe for optimizing your newsletter results, but today we are dealing with one of the most important elements: newsletter tests – …

 

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Email marketing doesn't stop at sending newsletters

Email marketing is an essential marketing tool and can be used in many areas along the customer journey. Regardless of whether it is about acquiring new customers, managing existing customers or reactivating customers. Nevertheless, this flexible marketing channel is often underestimated – but successful email marketing does not end in creating a regular newsletter for …

 

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The simple clue for a better performance

There are many ways how you can improve the performance of your email campaigns. Possible approaches, such as the degree of individualization or personalization of your mailings as well as the topic selection for your respective target group are playing an important role. However, today we have the ultimate tip for you to get more …

 

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Introduced: mailworx event management add-on

Your organization has a full event calendar? Get support from mailworx and simplify the communication with your event guests before and after the event in every aspect. You can plan campaigns in advance, automate confirmations with status information and work with individual subscriber groups that are perfectly aligned with your activities. Today we will show …

 

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