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Interactive newsletters: The E in email is for experience

Interactive newsletters are listed as one of the top trends in content marketing. There is a good reason for this: Interactive elements shorten conversion paths, they increase attention and the time recipients spend with your email content. Send highly effective emails with interactive elements Email marketing is still one of the best tools to achieve …

 

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Google Analytics & newsletter – combine the advantages

What do email marketing tools like mailworx and Google Analytics have in common? Right – both deliver perfectly prepared statistics, which help you analyze your measurements in an optimal way. With mailworx, you have the opportunity to efficiently combine the advantages of both tools for increasing your campaigns’ analyses. In this blogpost, we want to …

 

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Top 10 tips to delight recipients

Take a deep look into yourself: To which emails in your inbox are you always looking forward to? Have you ever wondered why it is like that? Why are you happy when certain emails reach you? With a big likelihood, these mails simply have an incredibly exciting subject which prompts you to open the newsletter. …

 

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Your journey through the new subscriber module

Subscribers are the most important assets for successful newsletter campaigns. Without the corresponding data of your recipients, you cannot reach the desired target group through targeted email activities. In addition to the important basis – the management of this data – you also get exciting insights into your subscriber base, if you look closer at …

 

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