Just now in pre-Christmas season, myriad of newsletters offering special prices or limited discounts are sent. It should be clear that these campaigns have mainly one goal: Boosting purchases and thus sales. But it doesn’t help to randomly send those campaigns to all addresses in your email list. How you can use the sales funnel …
Email marketing remains one of the most important communication channels, although it is often underestimated. Despite the rapid growth of new marketing channels, the email was able to hold up and has survived serious changes such as the GDPR. The long lifespan of advertising emails also shows that this will probably continue to be the …
The tremendous growth as well as the pioneering role of social media brought up terms like Influencer Marketing or Messenger Marketing. It should not be surprising that they anchored in the brains of some marketers and more and more of them use these ‘new’ methods in their marketing strategy. To be honest, compared with the …
If you are sending various newsletters on a regular basis that are similar in structure as well as subject, you surely want to leave a unified picture on your subscribers. However, on stressful working days we do not have the time to look at ‘old’ newsletters in order to call their structure and design to …
Creating newsletters is easier said than done. We all know from our own personal experience how it is to be spammed with emails we are not interested in at all. The logical consequence of that is that the recipient unsubscribes from the newsletter or – what is even worse – reports the sender as spam. …
Only a few days ago autumn has arrived and we are thinking about Christmas yet. Isn’t it a little bit too early? No, because following Google, people start to search for Christmas gifts from October on. So thinking about and planning Christmas campaigns now is worth it. We gathered some helpful tips for your Christmas …
The big advantage of email marketing is the evaluation: All actions and activities can be measured as well as analyzed regarding their success. Among the numerous key figures, a few are very important and play a significant role when it comes to analyze the success of a campaign. In this article we gathered for you …
The release of mailworx 9.5.2 holds various new features for you. We improved the subscriber dashboard so that you can analyze your subscribers via an email client statistics. You now can see in the dashboard, which clients your subscribers use most to open your emails and if these are desktop or mobile devices. We also …
Personalization is playing an ever-increasing role in marketing. Personalized mails record much higher opening rates than non-personalized newsletters. Nevertheless, many companies disregard this aspect. This is the chance for you to stand out of the crowd and enthuse your clients with personal address and individual offers. Learn more about how to use personalization in your …
Email is still a very popular and effective way of marketing. If your emails are used in the right way and if they address your customers directly, they have high potential for your businesses’ marketing. By automating a few processes in your company, you cannot just support your workflows, but also the dialogue between you …