image

Guidelines for your email marketing strategy

Email marketing remains one of the most important communication channels, although it is often underestimated. Despite the rapid growth of new marketing channels, the email was able to hold up and has survived serious changes such as the GDPR. The long lifespan of advertising emails also shows that this will probably continue to be the …

 

Continue >

image

Our top tips for creating newsletters

Creating newsletters is easier said than done. We all know from our own personal experience how it is to be spammed with emails we are not interested in at all. The logical consequence of that is that the recipient unsubscribes from the newsletter or – what is even worse – reports the sender as spam. …

 

Continue >

image

Personalization in email marketing

Personalization is playing an ever-increasing role in marketing. Personalized mails record much higher opening rates than non-personalized newsletters. Nevertheless, many companies disregard this aspect. This is the chance for you to stand out of the crowd and enthuse your clients with personal address and individual offers. Learn more about how to use personalization in your …

 

Continue >