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Christine Stelzer
·
Email marketing tips, Subscribers
·
December 14, 2020

Clean your data base – get rid of waste in email marketing

Are you also procrastinating when it comes to cleaning? We have to admit, this is one of the things that are not really funny. But like we should clean up our home every now and then, we should also do this in email marketing. Learn in this article why cleaning up your data base is …

 

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Melanie Lindorfer
·
Email marketing tips
·
November 18, 2020

5 Last Minute Christmas Newsletter Ideas

Use a little imagination and the flexible template technology from mailworx to create atmospheric Christmas newsletters within a very short time. Today we have some last minute ideas for you, which will lead to great results even if there is little time for an effortfully designed Christmas campaign. # 1 How to make an email …

 

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image
Franziska Schwarz
·
Email marketing, Email marketing tips
·
November 10, 2020

[Infographic] Use the sales funnel to increase sales

Just now in pre-Christmas season, myriad of newsletters offering special prices or limited discounts are sent. It should be clear that these campaigns have mainly one goal: Boosting purchases and thus sales. But it doesn’t help to randomly send those campaigns to all addresses in your email list. How you can use the sales funnel …

 

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Further blogposts

image

Clean your data base – get rid of waste in email marketing

Christine Stelzer
·
Email marketing tips, Subscribers
·
December 14, 2020

Are you also procrastinating when it comes to cleaning? We have to admit, this is one of the things that are not really funny. But like we should clean up our home every now and then, we should also do this in email marketing. Learn in this article why cleaning up your data base is …

 

Continue >

image

5 Last Minute Christmas Newsletter Ideas

Melanie Lindorfer
·
Email marketing tips
·
November 18, 2020

Use a little imagination and the flexible template technology from mailworx to create atmospheric Christmas newsletters within a very short time. Today we have some last minute ideas for you, which will lead to great results even if there is little time for an effortfully designed Christmas campaign. # 1 How to make an email …

 

Continue >

image

[Infographic] Use the sales funnel to increase sales

Franziska Schwarz
·
Email marketing, Email marketing tips
·
November 10, 2020

Just now in pre-Christmas season, myriad of newsletters offering special prices or limited discounts are sent. It should be clear that these campaigns have mainly one goal: Boosting purchases and thus sales. But it doesn’t help to randomly send those campaigns to all addresses in your email list. How you can use the sales funnel …

 

Continue >

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Research: The structure of good newsletters – part 1

Melanie Lindorfer
·
General
·
October 22, 2020

How long should a newsletter ideally be? Where should the most important links be placed? Pictures yes or no – and if so, how many? Everyone who has dealt with the design of newsletters or the optimization of e-mail campaigns has probably asked themselves these questions. For this reason we have examined the topic in …

 

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Successful newsletters with the right content strategy

Melanie Lindorfer
·
Email marketing tips
·
October 19, 2020

A good strategy is already half the job – that’s the truth for almost everything. Also in marketing you need a schedule in order to know how to get from A to B. And especially in email marketing, a structure is very necessary for reaching the defined goals. We show you, how to get the …

 

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5 Secrets of good Storytelling

Melanie Lindorfer
·
Email marketing tips
·
July 14, 2020

In our last best practice example, we introduced Diamond Aircraft to you. The masters of the sky not only develop innovative small aircraft, they are also true masters of storytelling. Today, we would like to take a closer look at this “method”. In reality, it is the most natural way to share, entertain or convey …

 

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Best Practice: Become a high flyer with storytelling

Melanie Lindorfer
·
Email marketing tips
·
June 25, 2020

What are the secrets of emails which are so irresistible that subscribers cannot help but read them? Where open rates far beyond 50 % are possible? From time to time we take a look over the shoulder of successful mailworx customers to reveal best practices that are qualified to inspire other users. Today, we want …

 

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The email in the centre of Cross-Channel Marketing

Melanie Lindorfer
·
Email marketing tips
·
April 23, 2020

Email plays a key role in cross-channel marketing: it fulfils an interface function and is one of the most important tools for long-term loyalty to a brand. In this article, we not only deal with the possible design of this role, but also ask ourselves which best practices from other channels can be transferred to …

 

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Benefit from marketing automation in times of crisis

Nina Draxler
·
Email marketing tips, Marketing automation
·
April 10, 2020

Corona crisis controls everything these days. Shops are closed, streets are empty and most of us are working from home. Not only that we are not used to this situation, entrepreneurs are also sleepless because of the loss of sales due to the closure of their businesses. However, why shouldn’t we profit from the crisis …

 

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