The new statistics evaluation “Ranking & Analysis” is one of our new favorite functions. It allows you to easily determine the most successful email campaigns within a certain period and use them as a basis for optimization measures. Learn from the best campaigns Key figures are the basis for the evaluation of email marketing measures. …
The statistic tool is one of the areas that mailworx users particularly appreciate about our email marketing software and that is used most frequently alongside the campaign editor. True to the motto “Never change a running system”, we could actually lean back and relax. But we don’t! Because we have so many great ideas on …
Are you still missing original ideas for the Easter newsletter shortly before the festival? Then you should prick up your proverbial ears now. Today, we want to give you some impulses on how you can surprise your subscribers at Easter! Also, check out the post from the previous year: It’s getting colorful: Inspiration for your …
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The new statistics evaluation “Ranking & Analysis” is one of our new favorite functions. It allows you to easily determine the most successful email campaigns within a certain period and use them as a basis for optimization measures. Learn from the best campaigns Key figures are the basis for the evaluation of email marketing measures. …
The statistic tool is one of the areas that mailworx users particularly appreciate about our email marketing software and that is used most frequently alongside the campaign editor. True to the motto “Never change a running system”, we could actually lean back and relax. But we don’t! Because we have so many great ideas on …
Are you still missing original ideas for the Easter newsletter shortly before the festival? Then you should prick up your proverbial ears now. Today, we want to give you some impulses on how you can surprise your subscribers at Easter! Also, check out the post from the previous year: It’s getting colorful: Inspiration for your …
For our current email marketing research, the results of more than 60 million emails in the period from January to December 2020 were taken into account. A look back at the email marketing analyses of the last few years shows a predominantly positive development. Both, the average open rate and the click rate, continued to …
Not only your sweetheart but also your newsletter subscribers want to be courted. We gathered some tips for you in order to strengthen the relationship to your subscribers and to win their loyalty. From blind date to flirt: How to correctly address your subscribers To win new subscribers for your email marketing has something in …
When it comes to planning newsletter content, specific topics appear again and again – they are highly relevant for subscribers and therefore build the main focus in our editorial plan. The big challenge thereby is to prepare those topics new and exciting time after time. Content recycling as value creation cycle Content recycling means recycling …
Are you also procrastinating when it comes to cleaning? We have to admit, this is one of the things that are not really funny. But like we should clean up our home every now and then, we should also do this in email marketing. Learn in this article why cleaning up your data base is …
Use a little imagination and the flexible template technology from mailworx to create atmospheric Christmas newsletters within a very short time. Today we have some last minute ideas for you, which will lead to great results even if there is little time for an effortfully designed Christmas campaign. # 1 How to make an email …
Just now in pre-Christmas season, myriad of newsletters offering special prices or limited discounts are sent. It should be clear that these campaigns have mainly one goal: Boosting purchases and thus sales. But it doesn’t help to randomly send those campaigns to all addresses in your email list. How you can use the sales funnel …