In our last best practice example, we introduced Diamond Aircraft to you. The masters of the sky not only develop innovative small aircraft, they are also true masters of storytelling. Today, we would like to take a closer look at this “method”. In reality, it is the most natural way to share, entertain or convey …
What are the secrets of emails which are so irresistible that subscribers cannot help but read them? Where open rates far beyond 50 % are possible? From time to time we take a look over the shoulder of successful mailworx customers to reveal best practices that are qualified to inspire other users. Today, we want …
Email plays a key role in cross-channel marketing: it fulfils an interface function and is one of the most important tools for long-term loyalty to a brand. In this article, we not only deal with the possible design of this role, but also ask ourselves which best practices from other channels can be transferred to …
Further blogposts
A good strategy is already half the job – that’s the truth for almost everything. Also in marketing you need a schedule in order to know how to get from A to B. And especially in email marketing, a structure is very necessary for reaching the defined goals. We show you, how to get the …
The subject line of your newsletter is the door opener in communication with your newsletter recipients. It is the most important tool you can use to stand out from the mass of emails in your inbox. But how? This blog report deals with principles, you should have in mind, when writing your subject line. Also, …
If you are sending various newsletters on a regular basis that are similar in structure as well as subject, you surely want to leave a unified picture on your subscribers. However, on stressful working days we do not have the time to look at ‘old’ newsletters in order to call their structure and design to …
Creating newsletters is easier said than done. We all know from our own personal experience how it is to be spammed with emails we are not interested in at all. The logical consequence of that is that the recipient unsubscribes from the newsletter or – what is even worse – reports the sender as spam. …
If you attentively observe everything around mailworx, you surely know that there is a big update of our system just around the corner: mailworx 10. And to make this 10th version a special one – especially because 2020 is the 18th birth year of our email marketing software – we came up with some ideas. …
Which trends in email marketing are worth knowing in 2020? Here you can find the most popular topics and technologies on the rise. However, it is much more important to us to provide you with practical solutions. Because what is the benefit of a trend if its implementation fails? So, here are some tips on …
Interactive newsletters are listed as one of the top trends in content marketing. There is a good reason for this: Interactive elements shorten conversion paths, they increase attention and the time recipients spend with your email content. Send highly effective emails with interactive elements Email marketing is still one of the best tools to achieve …
Is there a perfect time for sending email newsletters? We’ve analyzed more than 170 million emails to give you an answer to this common question in email marketing. The likelihood that your email gets opened decreases rapidly within the first hours after sending. For this reason, the choice of the right moment for sending your …
With the New Year fast approaching, we want to take a chance and look back. Did you manage to reach your goals in email marketing? Yes? Congratulations! As you know, there is always room for improvement. Grab our free checklist for analyzing your email campaigns and learn how to use the insights to enhance your …