For our current email marketing research, the results of more than 60 million emails in the period from January to December 2020 were taken into account. A look back at the email marketing analyses of the last few years shows a predominantly positive development. Both, the average open rate and the click rate, continued to …
Not only your sweetheart but also your newsletter subscribers want to be courted. We gathered some tips for you in order to strengthen the relationship to your subscribers and to win their loyalty. From blind date to flirt: How to correctly address your subscribers To win new subscribers for your email marketing has something in …
When it comes to planning newsletter content, specific topics appear again and again – they are highly relevant for subscribers and therefore build the main focus in our editorial plan. The big challenge thereby is to prepare those topics new and exciting time after time. Content recycling as value creation cycle Content recycling means recycling …
Further blogposts
For our current email marketing research, the results of more than 60 million emails in the period from January to December 2020 were taken into account. A look back at the email marketing analyses of the last few years shows a predominantly positive development. Both, the average open rate and the click rate, continued to …
Not only your sweetheart but also your newsletter subscribers want to be courted. We gathered some tips for you in order to strengthen the relationship to your subscribers and to win their loyalty. From blind date to flirt: How to correctly address your subscribers To win new subscribers for your email marketing has something in …
When it comes to planning newsletter content, specific topics appear again and again – they are highly relevant for subscribers and therefore build the main focus in our editorial plan. The big challenge thereby is to prepare those topics new and exciting time after time. Content recycling as value creation cycle Content recycling means recycling …
Are you also procrastinating when it comes to cleaning? We have to admit, this is one of the things that are not really funny. But like we should clean up our home every now and then, we should also do this in email marketing. Learn in this article why cleaning up your data base is …
Use a little imagination and the flexible template technology from mailworx to create atmospheric Christmas newsletters within a very short time. Today we have some last minute ideas for you, which will lead to great results even if there is little time for an effortfully designed Christmas campaign. # 1 How to make an email …
Just now in pre-Christmas season, myriad of newsletters offering special prices or limited discounts are sent. It should be clear that these campaigns have mainly one goal: Boosting purchases and thus sales. But it doesn’t help to randomly send those campaigns to all addresses in your email list. How you can use the sales funnel …
How long should a newsletter ideally be? Where should the most important links be placed? Pictures yes or no – and if so, how many? Everyone who has dealt with the design of newsletters or the optimization of e-mail campaigns has probably asked themselves these questions. For this reason we have examined the topic in …
A good strategy is already half the job – that’s the truth for almost everything. Also in marketing you need a schedule in order to know how to get from A to B. And especially in email marketing, a structure is very necessary for reaching the defined goals. We show you, how to get the …
In our last best practice example, we introduced Diamond Aircraft to you. The masters of the sky not only develop innovative small aircraft, they are also true masters of storytelling. Today, we would like to take a closer look at this “method”. In reality, it is the most natural way to share, entertain or convey …